Ready to get started with the #CREATEBRANDBUILD Freelance Digital Marketers Course ?
The second question that I receive more than the working online question, is, “How do I become a freelance digital marketing strategist? “
It makes me happy to see that most people are interested in this field. First of all, one thing I have to clear up is that digital marketing is not solely social media marketing. Digital marketing involves all marketing efforts that are done using a device or on the internet. It includes social media marketing, content marketing, search engine optimization, affiliate marketing, email marketing among others. You can choose to diversify or specialize. When you are getting started, learn all you can and choose what works for you.
Countless companies and brands are coming up in your region and in the globe. More individuals are branding themselves as creatives, celebrities, online personalities and so on. Startups are coming up in every corner.
However, with such an influx in new ventures, the online space has also become a raging sea of tweets, blog posts, new videos, memes, websites, webinars, eBooks, Facebook posts, among others. This means that consumers are bombarded with a lot of information every day. Every timeline is filled with posts and ads and a person will skim through and if something does not appeal to them, they just skip past it.
Digital strategy
I have consulted for brands and personalities in their online strategy. I have also helped people learn how to use the internet. I do personal one on one or online consulting programs. I also have free segment on Youtube called #createbrandbuild where post every week and give value about working online, branding, digital marketing and social media
Without a great digital marketing strategy, people will not know whether a brand or business exists.
This is where you come in.
Your goal is to be the person who helps businesses and brands craft and execute their strategy. You need to KNOW YOUR STUFF! You need to know what is happening in this dynamic field.
For you to excel in the digital marketing field you need to have some skills. Some of such skills to sharpen are:
- Copywriting, blogpost writing etc.
- Email marketing
- Social Media Marketing
- SEO & SEM
- Sales
- Specific marketing channel expertise
- Paid ads expertise
- Critical & creative thinking
- Analytical
- Good storytelling (written and visual)
- Platform skills ie. basic wordpress
- Basic design
As you see, bare minimum won’t cut it. You kind of have to know a lot. To be honest, I learned some of these skills on the job. I failed a lot but I kept learning. I am glad that the boss I was working for at the time challenged me to learn a lot. Everyone in this field is constantly learning and innovating. Do not be fooled by the fact that this is one of the fields that has low barriers to entry. It is not as easy as it seems. Just like any other job, you have to work and learn ALOT! It is also very wide and people often find a niche for themselves in a suitable area. Since the field is wildly dynamic, you have to always be in the know. As a digital marketer if you take a pause now to do something else and come back a few years later, you will be surprised at how the industry will have changed.
I am here to shorten the learning curve for you and show you how I got started in the field and worked with many clients from all over the globe. I am not here to teach you about seo, content writing and all other components of digital marketing because that would take us months. I am here to teach you the business side of how you become a freelance digital marketer.
You may already have the skills or are thinking about dipping your toes in this field, this course is for you.
Curriculum
What you will learn in this course.
The curriculum (with about 3 lectures per section). I have also personalized it.
Here we go through the basics of digital marketing. You may be conflicted on which part of digital marketing to focus on. I help you narrow that down.
I give you resources to help you learn these skills. I show you how to look for worthwhile resources that will help you.
This is one of the best parts of this consultation. An online portfolio can be your chance to make a first impression. We learn how to showcase our skills in our portfolio.
I give you all my templates that I have used to land 50+ clients. Pitching is one of the most important parts of making money.
Are you charging too much or too little? What are people in your field charging? How do you come up with the perfect pricing?
The search for clients can be a nightmare if you don’t know what you are doing. How can you find long term clients?
How do you onboard new clients? What paperwork should you have? I give you all the templates and tools to help you with your new clients.
How do you get repeat clients? How do you upsell your services. How do you work with clients for long?
A one on one session helping you implement with all we have learned.
Format
20 minutes free discovery/ kick-off call.
3 hrs online meetings (1hr per week with tasks)
30 minutes check up call after a month.
Cost
55 $
To enroll, email jeanwandimi@gmail.com