There are so many companies and brands coming up in your region and inthe globe. More individuals are branding themselves as creatives, fashion icons, writers, online personalities and so on. There are startups coming up in every corner. However, with such an influx in new ventures, the online space has also become a raging sea of tweets, blog posts, new videos, memes, websites, webinars, eBooks, Facebook posts…
This means that consumers are bombarded with a lot of information every day. Every Facebook timeline is filled with posts and ads and a person will skim through and if something does not appeal to them, they just skip past it.
Without a great advertising strategy, people will not know whether your brand or business exists.
Gone are the days of traditional advertising because brands have realized that people spend most of their time online on their computers or on their mobile devices. Although some brands still use traditional advertising, a startup will mostly focus their attention on digital media. However, it all depends on what the startup does and what their focus points are.
So here are some tips to get you started on digital marketing.
- Know Your Brand
The first step of starting on Digital Marketing for brands is to know your brand and what your company stands for. Decide what sort of posts you will be putting up.
- Will your posts be funny, inspirational, educational, news-like or a mix of some of these?
- Will your voice and tone be informal, professional or light?
- What do you want people to think of when they see/ hear about your brand?
- What is your logo and brand colours?
- Are your website, social media and communications all working together cohesively?
There are so many questions that you can ask yourself when you are setting up.
In our branding consultation, we offer a checklist which we can offer you if you sign up below.
